Vane Labs is a small practice in ad-tech — business development, monetization, distribution, and advisory — for teams that need senior execution without the agency layer.
Start a conversation See what we doPartnership pipeline and deal work from qualification through close, backed by warm access across the advertising and platform ecosystem.
Revenue strategy for publishers, platforms, and ad-supported products, plus channel and go-to-market work across the major ad surfaces and emerging AI-driven inventory.
Short, targeted engagements for a specific question — or ongoing senior counsel sitting alongside your team.
No handoffs. Every engagement is run by senior operators — the people who heard the brief are the people who deliver.
Each engagement is tied to a defined result — pipeline, revenue, relationship, or release — not an hours-billed loop.
Working knowledge of Google and Meta ad stacks and the current wave of AI-driven tooling. Proficient with what clients actually use.
Short note, rough brief, or a specific question. We'll respond personally.